Content that generates and nurtures leads.
Hub & Spoke Marketing is a full-service content services consultancy. We help innovative companies strategize, create, amplify and analyze marketing content that drives leads to and through your sales pipeline.
We can help if you want to:
Generate demand for your product or service
Increase your volume of leads
Nurture leads through your funnel
Improve the quality of your MQLs handed off to sales
Amplify your share-of-voice in social channels or press/publications
Work with us
Full content management, soup to nuts
We help innovative companies set up successful content marketing programs, managing every step from ideation to creation to amplification.
Strategy alignment: What do we hope to achieve? How will we measure success?
Content creation: How do we match strategic objectives to subsequent creative execution? And will this content persuade our prospects?
Technical implementation: What platforms are required to support the strategy and content creation? How can we make HubSpot and Marketo sing?
Content amplification: How are we promoting this content and in which channels? Where do we pair organic with paid advertising efforts?
Would a strategically-sound content marketing program bring value to your business if you were able to track and qualify prospects all the way through your funnel?
Use the gray box in the lower-right to schedule a consultation or just send an email.
Want to drive more leads?
Of course you do. That’s why we wrote “The Secret Guide to B2B Lead Generation and Nurturing through Content Marketing.” Download today for no charge.
Innovators. Leaders. And often, friends.
Case Study: AirbnbForWork.com
In 2017, I led content operations for Airbnb for Work, their B2B group. Our mission was to create strategically-sound content to attract and engage particular types of travel managers. I oversaw strategic alignment and all subsequent content creation. The output of our work can be found at AirbnbForWork.com. Our results were even more impressive: We more than doubled the volume of companies booking travel via Airbnb — that’s 700K+ companies registered and booking regularly.
Content tailored to persona and customer journey progress
We ensured strategic alignment through the creative process by aligning all content to a particular persona target and progress along the customer journey. Content can also be sorted by small, midsize and enterprise companies. We created precisely the content our targets needed for the purpose of moving them down the funnel.
Multi-media, omni-channel content
We created almost 30 original pieces of content, in text, infographic and video form. All content was sourced from industry experts and based upon research and first-person interviews. We featured multiple testimonials with current clients discussing how they saved money or increased connections by using Airbnb for Work.
Lead scoring and progressive profiling
We wrapped this content into a lead scoring program with a top marketing automation platform. This system collects user data like content consumption to form more complete sales profiles. We employed digital best practices like progressive profiling — asking for small amounts of information over time rather than requiring a large form (which provides fewer returns).
Still not sure?
Diving into content marketing can be intimidating.
You don't need to have all the answers now. Let's talk about your objectives and where your current approach isn't providing the results you expect.
Let's talk about your content strategy or content marketing ideas and we can sort out the details together. No strings attached.