Content that generates and nurtures leads.
I have set up content marketing operations at 6 Fortune 500 companies and many small- and medium-sized businesses as well. I know how to sell content's strategic value to executives as well as create the tactical plans to partner with sales for a smoother process and better lead generation and nurturing. And I know how to use this content to drive more leads as well as nurture the leads through your funnel more efficiently.
With over 17 years in marketing, including 8 years in the agency world, my marketing focus has always been smack dab in between strategy and creative. Now I manage Hub & Spoke Marketing full time from beautiful Boulder, CO.
I can help if your goal is to:
- Generate demand for your product or service
- Increase your volume of leads
- Nurture leads through your funnel
- Improve the quality of your MQLs handed off to sales
Shoot me an email about your project. If I'm not the right fit, I'll help find you someone who is. Hit the big button below.
Case Study: Disrupting Business Travel
It's one thing to use a car-sharing service like Uber or Lyft on occasion and another thing altogether to stay in someone else's home, especially while traveling for business.
Hub & Spoke established and ran content operations for the largest home-sharing platform in the world, creating content solutions for business travelers and the travel managers who support them. A demand generation site launches in Q1 2018 and it's anticipated that business travel will be a billion dollar part of the home-sharing economy within the next few years, thanks in some part to our work.
Hub & Spoke equips you with senior, specialized marketing talent, allowing you to scale quickly to meet market demand. Gartner reports that buyers go through about 57% of the purchasing process before ever talking to sales. That means content marketing is responsible for over half of your funnel. Let's talk when you're ready to disrupt an industry with content and deliver better qualified leads to your sales team.
How to work with Hub & Spoke
Small projects with Hub & Spoke tend to include executive consultation, interactive staff workshops or small copywriting projects. You pay more per hour but receive a senior marketing expert who can start quickly and deliver higher-quality work with fewer rounds of revision.
Medium projects tend to include one or more deliverables with some creative output. Examples include writing new brand guidelines (including stakeholder interviews), a moderately-sized content audit and presentation, creating your first HubSpot lead nurturing program, or website copy for several pages.
Longer engagements typically include large strategic engagements and/or substantive content production efforts. Deliverables often include strategic docs like content audits or competitive analyses or could also include creative elements like on-page copy or a content matrix of marketing assets.
Still not sure?
Diving into content marketing can be intimidating.
You don't need to have all the answers now. Let's talk about your objectives and where your current approach isn't providing the results you expect.
Let's talk about your content strategy or content marketing idea and we can sort out the details together. No strings attached.