Content Marketing Consulting Not For The Timid
Holy smokes, starting your own consulting agency ain't easy!
I know this is no surprise to most of you. And I knew it too.
But if you're still considering taking the leap into entrepreneurship, let me give you a glimpse of my day.
- 1 video conference introduction
- 2 cold proposals (emailed)
- 5 podcast interview requests
- 7 UpWork pitches
- 2 proposal follow-up emails
- 1 proposal follow-up call
- Reviewed AdWords results
And I still haven't created LinkedIn ads or started writing a new white paper. I'm saving that for tonight. This is all just business development.
The most difficult part is that I won't know the results of these efforts for days or weeks. It was a busy day, but I don't even know if it was an effective day.
But, work wasn't all I did today.
I also snuggled my daughter while she fell asleep for her afternoon nap.
I ate lunch outside on a chilly, but still sunny Boulder day.
And I played a little with the two foster puppies we picked up yesterday. That's them pictured at the top of this post.
The one with a white streak on his forehead is called Lightning. Because of the streak. The darker one is called Fumble Finger. Because my 4-year-old son was allowed to pick a name, no questions asked, and he likes alliteration.
As both a dad and a consultancy owner, I feel like chaos is always just bubbling under the surface. And like business development, I won't know if my parenting efforts are effective for months or years to come.
But in both scenarios, what choice do we have but to dive in each day head-long? As though all of yesterday's mistakes didn't happen and in hopes that tomorrow is better than today.