Demand Gen Comms Planning
Your demand generation program is about more than website articles magically bringing in quality leads. There's a lot of work — and content — that goes into a demand generation program.
I've helped companies develop strategic comms tools like messaging frameworks, editorial calendars, content ecosystems and tactical content briefs. I have also helped companies develop the creative to fuel those programs, like automated email copy, fulfillment email copy, internal Salesforce alerts to sales, landing page copy, etc.
My clients like this services because it ensures content is consistent, on-brand and highly relevant to the consumer.
Need someone to step in and just handle all of your content operations? I've set up content operations at 5 Fortune 500 companies and many other midsize and small companies as well.
I can help establish cross-departmental content production and approval processes, oversee the creative team (managing writers, producers, designers and developers), planning content releases across multiple channels and ensuring everything comes in on time and under budget.
Content Marketing Workshops
Do you need to convince your colleagues about the business value of content marketing? Or maybe you need to kickstart a moribund creative team?
I've spent hundreds of hours presenting both the strategic value of content to executives as well as tactical practices and processes creative teams could implement to develop more strategically-sound creative output. Let's discuss the unique challenges your team is facing.