Thought Leadership Content
There are a lot of good writers out there. Here's how I'm different.
I know how to tease out a pain point in a way that provides real value to the reader. I know how to write in a modular way to enable content syndication across channels. I understand far better than most how to improve B2B content consumption, in particular.
You don't need to fight for every sale. Be the smartest voice in your field so prospects flock to you. Benefits of thought leadership content includes more sales, but also industry prominence, PR, speaking engagements, etc. I can help.
Product Marketing Content
Perhaps you need help identifying the value propositions that will resonate with your target audience? Or you need to take a very complex process and make it understandable for a particular audience?
I can help generate this lower-funnel content, helping answer final questions along the customer journey, assuage fears, educate about functionality and then help the user adopt and expand usage without draining company resources.
Technical or Educational Content
Thought leadership content is focused on the user. Product marketing content focuses on the product. Technical content focuses on the interaction of the user with the product.
Because this content tends to be guided by technical specifications and functional abilities, it is often overlooked. I can help your technical content not only shine for the user, but also reduce your inbound customer support call volume, thus reducing expenses.