Hub & Spoke Marketing

WELCOME

Hub & Spoke

Marketing

Content strategy • Content Marketing • Copywriting

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Content that generates and nurtures leads.

I have set up content marketing operations at 6 Fortune 500 companies and many small- and medium-sized businesses as well. I know how to sell content's strategic value to executives as well as create the tactical plans to partner with sales for a smoother process and better lead generation and nurturing. And I know how to use this content to drive more leads as well as nurture the leads through your funnel more efficiently.

With over 17 years in marketing, including 8 years in the agency world, my marketing focus has always been smack dab in between strategy and creative. Now I manage Hub & Spoke Marketing full time from beautiful Boulder, CO. 

I can help if your goal is to:

  • Generate demand for your product or service
  • Increase your volume of leads
  • Nurture leads through your funnel
  • Improve the quality of your MQLs handed off to sales

Shoot me an email about your project. If I'm not the right fit, I'll help find you someone who is. Hit the big button below. 

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My clients

Innovators. Leaders. And often, friends.

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Work with me

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Full content management, soup to nuts

I help innovative B2B companies set up successful content marketing programs. And I manage all aspects from start to finish.

  • Strategy alignment: What do we hope to achieve? How will we measure success?
  • Content creation: How do we match strategic objectives to subsequent creative execution? And will this content persuade our prospects?
  • Technical implementation: What platforms are required to support the strategy and content creation? How can we make HubSpot and Marketo sing?

Would a strategically-sound content marketing program bring value to your business if you were able to track and qualify prospects all the way through your funnel?

Use the gray box in the lower-right to schedule a consultation or just send me an email

 
 
 
 

AirbnbForWork.com

In 2017, I led content operations for Airbnb for Work, their B2B group. Our mission was to create strategically-sound content to attract and engage particular types of travel managers. I oversaw strategic alignment and all subsequent content creation. The results of our work can be found at AirbnbForWork.com.

 
 
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Content tailored to persona and customer journey progress

We ensured strategic alignment through the creative process by aligning all content to a particular persona target and progress along the customer journey. Content can also be sorted by small, midsize and enterprise companies. We created precisely the content our targets needed for the purpose of moving them down the funnel.

 
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Multi-media, omni-channel content

We created almost 30 original pieces of content, in text, infographic and video form. All content was sourced from industry experts and based upon research and first-person interviews. We featured multiple testimonials with current clients discussing how they saved money or increased connections by using Airbnb for Work.

 
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Lead scoring and progressive profiling

We wrapped this content into a lead scoring program with a top marketing automation platform. This system collects user data like content consumption to form more complete sales profiles. We employed digital best practices like progressive profiling — asking for small amounts of information over time rather than requiring a large form (which provides fewer returns). 

 

Still not sure?

Diving into content marketing can be intimidating.

You don't need to have all the answers now. Let's talk about your objectives and where your current approach isn't providing the results you expect.

If you'd like to learn more about working with me, check out DJFrancis.com. This includes some older, but still very relevant, examples of my work.

Let's talk about your content strategy or content marketing idea and we can sort out the details together. No strings attached. 

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